Forge Studio Team
We are a San Francisco based product strategy and design studio. Learn more about and connect with our founders, Rebecca Buck and Scott Perket.
In our combined 30+ years of experience, We’ve worked at, and with, some amazing companies.
I'm a UX leader with over 15 years of experience bringing new products to market. I've specialized in UX for enterprise software in recent years, but my background in new product development spans diverse industries including public health, pharma, education, insurance, consumer packaged goods and consumer electronics. Regardless of the product I'm working on, I believe in obsessing over users' behaviors, prototyping early and often, running experiments to test hypotheses, and resorting to scrappy pragmatism when users (or deadlines:) demand it. Also, kindness and optimism- I've never met a design challenge that didn't require both.
In 16+ years, I've built and led teams, shipped product at scale, and helped organizations rediscover how to work together. I'm a systems thinker that takes pride in bringing world-class consumer grade user experiences to business tools and products that tread new territory or reimagine tired and inadequate norms. Working at the micro and macro level, I balance short term tactical work with long term strategic exploration and vision definition, while contributing to organizational design and various horizontal systems across the company. I'm flexible and can work lean and iteratively to meet an aggressive deadline, and run long-term strategic design efforts through workshops and iterative phases of the project life cycle.