Project Vision

In/Visible Ventures (INVV) is a design-led investment syndicate with the novel goal of investing in an inclusive design community and an expansive vision of design. Their expansive network of designers and c-suite leaders from top tech companies are distinguished by their authenticity and passion for design, qualities they’ve used to nurture innovative companies like HipCamp and Alto Pharmacy. Forge helped INVV advance their community of design-first start-ups through a website that represented their vision and brand.

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User research, Information architecture, Product strategy, Service design, UI/UX design, Design System


Website Design



The Challenge

Fundamental UX ImprovementsINVV sought Forge’s help to define the look and feel of their web presence and validate them as a funding source for design-led start-ups, lending partners, and angel syndicate members. They hoped to carry the energy of their strong logo into a website with a bold, kinetic, and playful look.

The Solution

Fundamental UX ImprovementsSeveral options were presented to explore this identity, iterating on their feedback to embody excitement and polish. The finished design brought the energy of vibrant colors and bold layout to the pages, generating the illusion of invisible space by leading users through the page with their brand graphic, a large dash. Our final solution elevated the website visual tone to match the boldness of the INVV brand and community.

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