A new brand for Opkey’s enterprise no-code test automation platform
Forge partnered with Opkey to rethink and simplify Opkey’s B2B brand identity and theme development to more accurately reflect the company’s speed to innovate on its best-in-class platform with optimism for what’s to come from the team of imaginative industry experts.
Branding, Logo Design, B2B, Enterprise
Brand identity (logo and visual theme development), Brand Guidelines, Figma Style Library
Forge worked closely with the Opkey team to update their brand to represent the quickly scaling company’s ambitious vision and world-class no-code test automation platform.
Opkey’s test discovery platform is like no other on the market and it demands a brand to match.
Our goal was simple, have Opkey’s brand reflect the company’s speed to innovate on its best-in-class platform with optimism for what’s to come from the team of imaginative industry experts.
We introduced a round character set that is both friendly and approachable. The circular base represents the endless cycles to create and innovate and is applied to the “O, P, and E” characters.
We broke the closed continuity of the “O” to introduce an open-ended trail of fading colors to represent the speed of innovation—giving us an icon that could stand all on its own.
We then recreated the "P" and "E" letters to have the same circle foundation as our Opkey "O." From there, we had our foundation to unify letter weight, x-height, sizing, and spacing.
We compiled brand guideline documentation for the brand identity and visual theme development. From here, all assets and styles can be referenced and used in designs and exported for offline use.